It doesn’t occur to the owners that newspapers will always appeal to an older demographic because it takes a while to understand that local news is important, and to need it in your life. Changing to accommodate the “golden demographic” is a fool’s errand. You don’t read ads when you’re young and ad revenue is what’s important. But ad pricing is based on readers, just like clicks on the Internet. People do advertise for older customers, and often more expensive products.

Serve your market is a core principle of business that newspapers don’t seem to understand.

The Trib now has a more tabloid look, which is not a compliment. I’m not impressed. I continue to subscribe because I like to read the paper on the train in the morning. Otherwise I would get my news online.