They want to collect from both sides. i.e. they want tiered service for the end users and a surcharge on the content producers. If you are Netflix and want to stream movies over the ‘Net, they want you to pay them a fee, as well as, charging the individual receiving the download.
The greed is thick, and they can smell the potential profits.
They have been pushing their wireless schemes, and net neutrality will really cut into the profit potential.
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