Of course, it might be a money sink as a tax dodge, so maybe they don’t care if it makes money or not.
One of my clients in SoCal was a PR/Ad agency and I worked with their accounting people, so I’m aware of the pressure to drop rates when anything negative happens. There is going to be a lot of interest when the next ‘book’ is issued on audience numbers, which should be soon. I’ve heard ‘You should be paying us to even consider running ads on your station with the numbers you have in the book’ when rates were being discussed.
You need the numbers, and the demographics to get good rates, otherwise the ad agencies will low-ball you to poverty. No one will miss an opportunity to push a rate cut. OTOH, they probably made some money from political ads during the primaries in the South, but those are ending.
]]>Of course, one problem with relying on scammers to support your radio show is that you have to get the cash up front, you can’t bill them net 30 like ordinary advertisers, because they might be in jail 30 days from now… and of course to get them to pay cash, you have to discount your rates *heavily*. The Rush Limbaugh show is losing money hand over fist to feed the Rushbo’s giant ego err salary, but Clear Channel appears willing to lose money on the Rushbo forever rather than just cut their losses and let him sue them for canceling his show, which has another 5 years or so left on Rushbo’s contract…
]]>The Supreme Court has decided that money is speech, and it’s the only language that most politicians and VSPs understand.
I caught a clip at my Mother’s of Limbaugh playing ‘the Black Knight’ – “It’s only a flesh wound.” He was saying that 3 new advertisers had signed on to replace the advertisers he lost. Well, except that 3 is not equal to 40+, and the ad rate probably went through the cellar floor to get any new ads.
People are angry and are letting advertisers know about it. Before the wingnuts were the only ones who did this, and they got catered to. Advertisers want to sell stuff, not deal with angry people. They don’t like controversies.
Oh, almost forgot … oak trees are planted over vampires as a safe-guard in some of the folklore I have read.
]]>It is lamentable that money talks even louder than Rush Limbaugh, but I’ll take whatever relief I can get from chronic liars and abusers of power.
]]>Jams, you have libel laws that favor the plaintiffs, perhaps too much, but it is a lot easier to sue someone like Limbaugh in the UK. That’s why broadcasters keep a leash on their rabid dogs. In the US the only requirement is that you make money.
Live by the dollar, die by the dollar.
]]>There’s always the late, great Bill Hicks’s piece on Limbaugh to give one perspective:
Not for the faint hearted!
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