Public Relations Advice
I’m not a marketing or advertising specialist by any means, but when you have a spokesman trying to convince the world that the problem has been exaggerated, as in the case of the Foot and mouth crisis in Brazil, you would want to find an articulate, English speaking member of the government for your BBC interview who isn’t constantly coughing, sneezing, and making various unpleasant sounds.
“There is no [hack, cough, cough, cough, sniff] problem in Brazil. [sneeze, hack, hack, cough, spit, cough, cough, sneeze] There is no disease [cough, sneeze, cough, cough] threat from [cough, cough, rasp, rale, spit] Brazilian exports. [hack, sneeze, cough, cough, cough]”
The message gets lost when everyone is waiting for the sound of the ambulance arriving, looking for tissues, or wanting to call 911.
