Jeff Masters doesn’t think much of the latest NOAA move: A new name for the National Hurricane Center?.
He also provides link to the NOAA Proposed Change To National Weather Service Web site banners which has a comment area.
I reminded them of the disaster that was “new Coke”, the business concept of “good will”, and the value of an established brand. I also suggested that doing this after start of the hurricane season [June 15th end of comments] was stupid.
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