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A Marketing Problem — Why Now?
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A Marketing Problem

by Bryan

Dr. Cole looks at the Rumsfeld memo and is taken by the fact that Rumsfeld is more concerned with “the message” than the reality of Iraq.

Rumsfeld has always been more concerned with “marketing” than the product of the Defense Department. He has been running it like a failing corporation, slashing budgets and services while talking about “improved efficiencies”, rather than working to improve the capability of organization to provide what it is supposed to be providing: the defense of the United States.

2 comments

1 Karen { 12.04.06 at 12:47 pm }

Yep I read that one. It’s all the message, marketing and *language* they wish to co-opt…but NOTHING about the Substance of actually prosecuting a War with any competence or Plan!

Blech!

2 Bryan { 12.04.06 at 2:26 pm }

I think Rummy thought that Chalabi and Halliburton were supposed to take over after the “victory parade”, so there was no point in planning anything.